Google Analytics is a great tool for web developers/Site Admins but there are some features that are a little harder to find than most. I will be doing a mini series on Google Analytics going over some of it’s cool features.

Part one of this series is about Google’s click site overlay. What is it you ask? Good question! Google calls it “Site Overlay” according to them it is “Click data on top of your website”. To be a little more in depth I would say it is a click map of your site. It shows your site with an overlay that has an info bar over each internal link on your site. The info bar gives the percentage of times that link has been clicked in proportion to all the other internal links. When you hover over it with your mouse it tells you how many times that link has been clicked and where it links to.

As nice as this feature is, there is always room for improvement. Some of the downfalls are the lack of external links and differentiation between internal links. First let me explain what I mean about lack on external links. Yes you can see the bounce rate and the time spent on the site but without the external links information you can’t tell where they went and if you referred them to another page. This would be handy information to know because with this information we can determine if we need to relocate our links. Now what I meant about differentiation between internal links. Lets say there are two links that point to home page, if one of those links is clicked “Site Overlay” thinks that everyone of the links has been clicked once. This becomes a problem because one click looks like two. Now imagine we have four or five of these links that point to the same thing, “Site Overlay” is now useless. We don’t know if they clicked on the top of the page or the bottom of the page or on a different page.

This is my plea to Google, Please fix the site overlay feature on Google analytics! If you feel the same way I do leave a comment letting Google know!

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